The visitors of both events left positive feedback about Barrister flavored edition. The Barrister Russian gin was already known in the categories Dry Gin and Old Tom for the majority of the guests. And these new gins were really surprising and thought-provoking in terms of adding new positions to their menus.
The new flavored gins are made from natural ingredients, one of the botanicals dominates in each one: Barrister Pink – wild strawberry, for berry-lovers; Barrister Blue – a mixture of orange and cardamom; Barrister Orange – an orange peel with 43% potency, made specially for cocktails with emphasized citrus note.
According to IWSR data gin is one of the most fast-moving category.
At the same time flavored gins become more and more popular with 3-digit growth rate during last years.
According to IWSR forecast, with such a start of flavored gins campaign in Great Britain, The Netherlands, Portugal and Italy, the category is expecting a twofold increase in the nearest five years.
Barrister is the first Russian gin internationally acknowledged by the most authoritative tasting competitions like IWSC, The Gin Masters, World Gin Awards, Beverage Testing Institute.